Hasselblad H4D-50 + HCD 35-90 mm Lens Kit
Now £23,715.00
Hasselblad H4D-50 + HCD 35-90 mm Lens Kit
Anyone who buys a new Hasselblad H4D medium format camera will receive Adobe® Photoshop® Lightroom® 4 software for free!
H4D-50 camera plus HSD 35-90mm f4-5.6 Lens with the 1 shot 50 mega-pixel digital back, Li-ion battery and charger, 4GB CF card and Phocus software.
** CONTACT US TO ARRANGE A DEMO.
Featuring a 50 Mpixel MF sensor and the revolutionary new True Focus technology, the H4D-60 camera system will change the way you think about high-end photography. The H4D series is built upon the successful H3D platform and comes bundled with our new Phocus 2.0 imaging software.
We are proud to announce the launch of the H4D camera series, marking the beginning of a new chapter in the history of medium format DSLRs. The H4D-50, the first model in this new series, features a 60 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H System, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of our H System and of our photographic strategy in general.
True Focus and Absolute Position Lock
Our revolutionary new True Focus technology helps solve one of the most lingering challenges that faces serious photographers today, true, accurate focusing throughout the image. The new Absolute Position Lock (APL) processor uses modern yaw rate sensor technology to measure angular velocity in an innovative way, accurately logging camera movement and using these exact measurements to calculate the exact distance needed for proper focus. The H4Ds firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses. This technology takes AF to an entirely new level, allowing photographers to concentrate on their composition, to focus on their creativity, while True Focus takes care of the other, more mechanical focus. Click the link to the right to read more about True Focus and APL.
APL
Without multi-point auto-focus a typical auto-focus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject and then re-compose the image. In short distances especially, this re-composing causes focus error, as the plane of focus sharpness follows the cameras movement, perpendicular to the axis of the lens.
The traditional solution for most DSLRs has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly. Such multi-point AF solutions are often tedious and inflexible to work with, however, and do not really solve the problem, claims Christian Poulsen, Hasselblad CEO.
Photographers have grown accustomed to using auto-focus systems in their day to day work and we see increasingly higher numbers of focus points advertised in each new wave of AF products. The term multi-point auto-focus is a bit misleading, however, for cameras with sensors larger than APS. Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, and then shift the camera to reframe, with the resulting loss of focus as a result.
To overcome this problem, we have used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of our True Focus feature. The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lenss focus motor so it can compensate. The APL processor computes the advanced positional algorithms and carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H4Ds firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses.
This technology takes AF to an entirely new level, correcting for the vertical and horizontal focus-shift that results from the rotation of the camera around an axis close to camera. In simple terms, True Focus allows the photographer to concentrate on their composition, to focus on their creativity, while True Focus takes care of the other, more mechanical focus.
True Focus on the H4D can be set to work at a half press of the camera release button, or via any user button programmed to AF-drive when the camera is in manual focus mode. This, the first release of True Focus, only corrects the horizontal and vertical positioning of the camera, and does not correct for any focus-shift which results from larger lateral movements of the camera during recomposing. The True Focus technology and APL (both patent pending) are the result of many years of development work and mark a significant milestone for Hasselblads high-end DSLR strategy and represent. We hope you use them well.
